Green Wave or Green-washing...?

Halloween had hardly left the building or Santa lept on the stage. Judging by his zeal I'm sure he could hardly wait. Already we're surrounded by Christmas songs, Christmas decorations and Christmas advertising. After all, Christmas (the most important time of year for most retailers) is all about buying and selling and excessive consumption, isn't it? And with everyone jumping on the Eco bandwagon, expect to see a lot more "green gifts" and "eco presents".

A good example is this "Eco Dollhouse With Furniture" by Playwell, proud member of the Canadian Toy Association. Their ad claims "This eco-efficient dollhouse is made from chemical-free rubberwood and features replicas of alternative energy sources (including a windmill, solar panels & electric inverter), recycling bins & an adjustable blind to control sunlight & air circulation. It also includes 5 rooms of furniture made from organic cotton" (suggested retail: $269.95).

Why, it's a mini Eco Centre without solar hot water collectors (although they beat us on the organic cotton thing)...!

Only... I'm not so sure what to think of it. Okay, I guess it's better to have this house concept available as it represents a saner life style than the standard consumerism one, but still... I can't shake this feeling something's wrong with it. Maybe it's the whole political correctness-thing of it (forget the kids; their eco-conscious parents can't wait to show it off to their similar-minded friends). Or maybe the nagging feeling that it's very likely "made in China" - the other side of the world, burning oodles of fossil fuel to reach our toy stores' shelves, like 95% of our toys.

Christmas for me is not about $270-dollhouses, no matter how "eco" they may be. Christmas should be less about consuming and more about sharing & restoring. My verdict for now is this is an example of "green-washing", giving consumers the feeling they're helping the environment while conveniently not requiring to change their life style.

Oh, and just for the record: don't ever think of mounting your windmill onto your house - a recipe for disaster.