A Toast To The Environment

Those who read my Greenwash Of The Red (Wine) Variety rant on this blog may remember I have a low tolerance for eco bulls**t. Too many companies are jumping on the green bandwagon, tauting the many "green" or "eco" qualities of their products. In most of the cases those qualities are dubious at best, and in too many other cases plain & simple fabrication.

So when I noticed this bottle of Fuzion last week, a red Malbec from Argentine, and saw the paper collar claiming "Sustainable By Nature", I gave it a pass at first. Yet another blantant example of greenwash, I thought.

But then I read a bit further and learned that the bottle was designed to be 17.5% lighter in weight (requiring less energy to manufacture and to transport), that this family-run winery invests in social welfare programs and 100% sustainable farming, and plow some of their profits back into their community, I thought: Hmm, even if this only half true, it's still a lot more than most wineries can boast.
That, plus the fact that it was a modest $7.50 (yes, I'm cheap) made me decide to take it home.

Checking out their website I wasn't able to find out much more than what the collar said (parts are stil under construction), so I'm still a bit suspicious as to the extent of their claims. Still, they don't claim to be "eco" just because they didn't kill all the wildlife in their surroundings as a certain other wine does, so the verdict for now is: deserving the benefit of the doubt.

(And in case you were wondering: great value for for its price.)