Yes, I'm talking about people doing their bit in helping our battered environment. By recycling, commuting by bike or public transit, composting, insulating their homes, installing low-flow toilets, changing to CFL lights, buying locally, driving less, you name it. The kind of stuff that stays under the radar but is important nonetheless.
How important? Well for one thing, without them we wouldn't have a livable planet Earth much longer. Important enough for modern-day heroes like Canadian astronaut Dr. Roberta Bondard and Juno Award winning singer-songwriter Susan Aglukark to support this initiative. They want to see it happen and you can make it happen.
Those who live around here you may have heard about it on CBC Radio One's "Voyage North", seen the posters or picked up a brochure. If you haven't and want to know more, simply go to our website and click on the Eco Hero button, top left.